Exhibition Design
Project at Pentagram Design
Exhibition design for Uniqlo’s LifeWear day 2018
Full case study: ︎︎︎
A major exhibition that dramatises and codifies Japanese clothing brand UNIQLO’s LifeWear concept.
LifeWear is simple, high-quality, everyday clothing designed to be both practical and beautiful. Pentagram developed the entire experience for UNIQLO, including the exhibition identity, graphics and advertising, video content, exhibition design, installations, interactive experiments and sound design. The exhibition spans approximately 750 square metres and is divided into themed zones showcasing LifeWear’s core values of innovation, quality, value and sustainability.
A major collaborative work, our team was responsible for designing an entire exhibition space, complete with complex rigging elements, mechanical scientific experiments showcasing Uniqlo technologies, and unique experiential sections like the Sock Lamp room.
LifeWear is simple, high-quality, everyday clothing designed to be both practical and beautiful. Pentagram developed the entire experience for UNIQLO, including the exhibition identity, graphics and advertising, video content, exhibition design, installations, interactive experiments and sound design. The exhibition spans approximately 750 square metres and is divided into themed zones showcasing LifeWear’s core values of innovation, quality, value and sustainability.
A major collaborative work, our team was responsible for designing an entire exhibition space, complete with complex rigging elements, mechanical scientific experiments showcasing Uniqlo technologies, and unique experiential sections like the Sock Lamp room.
A tunnel made of Uniqlo’s Airism fabric.
The first major installation in the exhibition, showcasing the current season.
Countless hours were spent developing and visualising the entire gallery space to validate the experience and designs.