Yoto is an interactive, screen-free audio platform for children which delivers stories, music, radio and podcasts for families safely with the Yoto Player, a connected screen-free speaker. A key feature of the Yoto experience is the use of physical cards for playback and control of audio content.

Pentagram developed the industrial design of the Yoto Player, the brand identity, packaging and visual identity.

I supported development of this product in various stages, including product animation, prototyping, technical development and the design of the Yoto action jacket, which was introduced after the product’s launch, and greatly expanded it’s appeal and funcitonalilty.